When you work in business, you often need to describe what your company sells — whether it’s a product or a service. Being able to do this clearly and confidently helps customers, partners, or colleagues understand what you offer. Let’s learn how to describe products and services in simple, natural English.
1. Start with the basics
When introducing a product or service, begin with a short and clear description. You can answer these simple questions:
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What is it?
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What does it do?
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Who is it for?
Example:
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“We sell eco-friendly water bottles for people who want to reduce plastic waste.”
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“Our company offers online English lessons for beginners.”
These sentences are short, simple, and clear — perfect for business conversations or emails.
2. Use common adjectives to describe features
Adjectives help make your description more interesting and specific. You can use them to talk about size, color, quality, or design.
Useful adjectives for products:
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Size: small, compact, large, lightweight
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Color/design: modern, elegant, colorful, stylish
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Quality: high-quality, durable, affordable, reliable
Example:
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“This is a lightweight, durable backpack designed for travel.”
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“Our laptops are compact and reliable, perfect for office use.”
3. Explain the main features and benefits
A feature tells what the product has or does.
A benefit explains how it helps the customer.
Use this pattern:
It has… / It comes with… / It offers… → feature
It helps you… / It makes it easier to… → benefit
Example:
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“It has a long battery life, so you can use it all day without charging.”
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“Our service offers 24-hour support to help you anytime you need.”
This structure makes your message more customer-focused.
4. Compare with other products or services
You can also describe your product by comparing it with others — but keep it polite and professional.
Useful phrases:
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“Compared to other brands, our product is more affordable.”
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“It’s faster and easier to use than traditional software.”
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“Our service is different because we offer personal support.”
Example:
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“Unlike other cleaning products, ours is made from natural ingredients.”
5. Use simple structures to sound natural
Avoid using complicated words or long sentences. Simple structures are easier to understand and sound more professional.
Examples of useful sentence patterns:
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“It’s made of…” → “It’s made of stainless steel.”
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“It’s used for…” → “It’s used for online meetings.”
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“It’s designed to…” → “It’s designed to save time.”
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“It helps you…” → “It helps you stay organized.”
These are flexible patterns that you can adapt to any product or service.
6. Practice task: describe your own product or service
Try to describe your company’s product or something you use often. Follow this structure:
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What is it?
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What does it do?
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What are its main features?
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What are its benefits?
Example:
“I work for a company that sells smartwatches. Our smartwatch helps people track their fitness and daily activities. It has a long battery life, a heart rate monitor, and a stylish design. It’s perfect for anyone who wants to stay healthy and connected.”
7. Key vocabulary list
| Category | Useful Words / Phrases |
|---|---|
| Describing quality | high-quality, reliable, affordable, premium, durable |
| Describing design | modern, elegant, stylish, user-friendly, compact |
| Features | battery life, performance, materials, technology, design |
| Benefits | save time, easy to use, improve productivity, reduce cost, stay connected |
| Services | customer support, delivery, subscription, maintenance, guarantee |
When you describe products or services in English, focus on being clear, simple, and customer-oriented. The more you practice using these patterns in real conversations, the more natural your English will sound.
Try this:
Next time someone asks, “What does your company do?”, answer confidently using today’s lesson:
“We provide affordable online courses that help learners improve their business English skills anytime, anywhere.”
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